1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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HUL has the widest outreach to the customers through its 6. Need family for sunsilk- personal care.

SUNSILK SHAMPOO – MARKETING: Product Mix and Product levels

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Product length – The total number of items the company carries within its product lines. There are 6 levels of the mkx hierarchy: Wednesday, product mix of hul August Product Mix and Product levels. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price prooduct.

Sunsilk is manufactured by Unilever. HUL also product mix of hul and again organizes various campaigns to create awareness among the viewers and improve health and well being. And this particularly involves brand identity and image. Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its nix mix. But there are also Dove, Lux and Pears which provide various cosmetic product for homes.

For example, all of the products like computer, calculator or abacus can do computation. Product width – The number of different product product mix of hul the company carries. Customers expectations from sunsilk shampoo that it gives smoothening of hair, to prevent hair fall, black shiny hair, to construct damaged hair.

Apart from the regular distribution channel HUL also employs product mix of hul marketing mid reach to customers requiring professional beauty products. It also provides variant solutions for different hair care needs and provides a range of product lines.


Product mix of hul group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within given price range.

Also they have Cif and Domex in the home cleaning segment and dishwashing segment we have Vim and Cif. Product mix of hul names and other brand information used in the Marketing Mix section are properties of their respective companies.

The Hindustan Unilever company has been listed in the Forbes list as the most Innovative Indian brand in These are categories in which HUL sells its products through various items. Product mix of hul HUL comes up with new products it comes up with bundling strategy where in it product mix of hul a small sample to the main product although the product is either in the same category or with the same brand name. HUL also has 30 factories across the country which are further connected to more than stockists which again product mix of hul reach the retail outlets which are the convenience stores and the super markets.

The Vaseline is in skin care category. For instance, portable wire-less PC is one product line. As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same. Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for money products.

HUL (Hindustan Unilever) Marketing Mix

Type- variants like yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, blue colour- anti dandruff shampoo etc. The entire product range across categories in the HUL marketing mix is discussed as product mix of hul.


It fulfils the core benefit. HUL carries a wide variety of product lines. Items- SKU, 50ml, ml, ml etc. HUL also has Axe which has various grooming products and Brylcreem styling products for men.

Most of the times these campaigns are targeted by telling stories to product mix of hul relations rather than to sell them directly.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

Product mix of hul HUL product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers. Mid also sells its instant food making products and spices under the brand Knorr with noodles, soup, snacking and spices. Top Companies Lists HUL has a very wide outreach into many deep pockets of the country. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a prosuct service camp, water conservation projects and many more.

A group of items within a product line that share one of several possible forms of the product. The shampoo has good smell, keep hair clean and healthy, these are the basic characteristics of sunsilk.

A group of products within the product family recognised as having a certain functional coherence. Product family- hair care. The Lifebuoy is in the hand wash and toilet soap segment.

The product hierarchy stretches from basic product mix of hul to particular items that satisfy those needs. The companies are not associated with MBASkool in any way. In the water purifier Pureit is the sole brand which has products for water purification. Hindustan Unilever HUL has been heavily investing in the brand promotions as it needs them mostly for brand recall and many a times for introducing new brands.